|About the Book|
Its getting chaotic out there. Only three years have gone by since the comparatively innocent and simple days when Hulu and Netflix streaming got underway. Theyve been joined by everyone from Amazon to Google to other aggregators (e.g. Rovi) to myriad websites and apps, all promising to bring you the TV you want when you want it. And grander initiatives like the UKs YouView or the USs UltraViolet might at some point join the mix.Television Everywhere is a new book that steps back and takes a look at the strategic options for internet-delivered video from two points of view: that of the increasingly hapless viewer, and that of Hollywood itself.The 400-channel world of fragmented video supply made television viewers lives complicated enough even before the internet elbowed its way into commercial video. Discovering, finding, remembering, and organizing keeps getting more and more complicated. The DVR, while helpful, didnt fix that and, a decade later, is still in a smallish minority of TV households.Fragmentation has also been bad news for suppliers. Since its inception, television has relied on mass audience reach as its fundamental value proposition. More channels, and now, more apps, websites, or internet whatevers, are only chopping the same audience into smaller bits spread over a larger number of endpoint devices.The book provides some detailed prescriptions for fixing the fragmentation problem. It then examines the underlying business model economics, how they might evolve, and offers a few thought-experiment scenarios as to how Hollywood in particular, might restore and strengthen its control over next-generation video distribution.Aimed mainly at everyday Hollywood practitioners (agents, producers, channel executives, digital media specialists) who own or control programming rights, the book is also useful for people on the software or internet side as they try to thread the needle of combining profitability with new distribution technologies.